Roger W. Watson

Private credit refers to non-bank lending where capital is provided directly to companies, often through private funds, rather than through public debt markets or traditional banks. Over the past decade, this asset class has moved from a niche strategy to a core allocation for many institutional investors and, increasingly, for retail investors as well. The surge in interest is not driven by a single factor but by a combination of structural changes in financial markets, evolving investor needs, and the search for resilient income.The Search for Yield in a Low-Return WorldOne of the primary catalysts fueling private credit's immense appeal…

A slower-growth environment typically reflects restrained demand increases, more deliberate consumer spending, restricted capital availability, and intensified competition for established customer bases. Such scenarios often emerge after periods of economic maturity, demographic change, rising interest rates, or the leveling-off that follows a boom. In these circumstances, companies cannot depend on swift market expansion to conceal operational weaknesses; instead, resilience, profitability, and disciplined execution stand out as critical strengths.Certain business models consistently outperform others when growth slows because they emphasize stability, recurring revenue, cost control, and essential value rather than aggressive expansion.Subscription and Recurring Revenue ModelsSubscription-based businesses tend to perform well…

Subscription models once suggested ease of use: pay a set monthly rate and gain access. That idea held up when customer demands stayed steady and usage trends were largely consistent. Now, with markets shifting quickly, digital services becoming more modular, and customers expecting pricing that reflects the actual value they receive, the landscape has changed. These dynamics are pushing a marked shift toward usage-based pricing, where what customers pay aligns more closely with how much they consume rather than with a fixed commitment.Changing Customer Expectations and Value AlignmentModern customers are highly price-aware and increasingly skeptical of paying for unused capacity.…