Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales gathered marketing experts, communication specialists, brand directors, designers, executives, and business founders for a comprehensive workshop on utilizing neuroscience in business tactics and communication. The event included a keynote speech by Spanish expert Néstor Romero, a globally esteemed researcher and advisor with over 100 neuromarketing endeavors in various countries.
The event received official approval from the European Institute of Business and Economics (ISEEN) along with the European Association of Neuromarketing (AEN), guaranteeing both scholarly excellence and practical importance for attendees. Each participant was awarded a digital certificate supported by both organizations.
During the four-hour session, attendees were introduced to cutting-edge neuromarketing tools and techniques, as well as real case studies from some of the most advanced neuromarketing laboratories in Europe. Romero offered a unique perspective on how neuroscience can influence consumer behavior, enhance brand positioning, and drive sales through emotionally intelligent marketing strategies.
The program was designed for those aiming to lead in the areas of communication, marketing, and business development, combining a scientific foundation with actionable insights. Participants left equipped to implement neuro-driven strategies that strengthen brand loyalty and improve the customer experience.
Néstor Romero is an engineer from Spain who graduated from the University of Córdoba, boasting significant knowledge in neuromarketing and digital marketing. He actively oversees digital initiatives in numerous nations and imparts knowledge at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Currently, he is the President of the European Digital Marketing Association (AEMD) and also serves as the Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.
