The Catalan Tourism Agency (ACT) inaugurated today the Reverse days in LATAM in Barcelona, an essential event to promote the Catalan tourist offer in Latin American markets. This meeting brings together 75 operators and travel agents from countries such as Mexico, Brazil, Colombia, Argentina, Chile and Uruguay, giving them the opportunity to explore the best of Catalonia.
Activities and experiences
Participants enjoyed a series of technical visits to emblematic places of cultural, food and wine interest, including the Joan Miró Foundation, the Palau de la Música and the Juvé & Camps quarries. These activities are designed to highlight the cultural and gastronomic richness of Catalonia, while promoting more sustainable and responsible tourism.
Focus on quality tourism
The conference not only focuses on tourism relocation, but also seeks to attract a traveler profile that values high-quality experiences. With this strategy, the ACT aims to increase the connection between tourists and medium-high consumption, contributing to the economic and social development of the region.
Opportunities for Catalan businesses
The event also serves as a platform for 67 companies, including 17 Catalans, who will market their services and experiences directly to buyers. Among the companies present there are Ohla Boutique Hotel, Hotel H10 AND Majestic Hotel & Spa Barcelonawhich will show the diversity and hospitality of the Catalan tourist offer.
Commitment to the Latin American market
The ACT has carried out workshops in North and South America as part of its commitment to position Catalonia as an internationally attractive tourist destination. Since their inauguration in 2010 and 2014, these workshops have been essential in adapting to market trends and defining marketing strategies in line with the preferences of Latin American tourists.
Through initiatives such as Reverse days in LATAMCatalonia is establishing itself as a top-tier tourist destination, attracting visitors looking not just to visit, but to have unique and sustainable experiences in one of Europe's most vibrant regions. The ACT continues to work to promote tourism for the benefit of both visitors and the local community.
